There are electric guitars, there are acoustic guitars, and now, there is the new Taylor “T5″ — a little bit of both, and a whole lot more.
The “T5″ is Taylor Guitars’ new thinline guitar with a custom 5-way switch for selecting five pure analog Taylor tones — from warm and woody acoustic sounds to [...]
Taylor 110 Acoustic Guitar
The Taylor 110 Acoustic Guitar offers the most bang for your buck any day of the week! -Taylor Review: Likes: I was just killing time in the acoustic section and started playing this one on a whim. I was surprised to find a beautiful-sounding and great-feeling instrument whose acoustic volume is probably [...]
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The Taylor 314ce
A Grand Auditorium body, Venetian cutaway, and the Taylor Expression Systemâ„¢ add up [...]
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MULTIPLE CHOICE
Taylor racked up the honors in Acoustic Guitar magazine’s 2004 Players’ Choice Awards, pulling in four Gold Awards, two Silver Awards, and a Bronze. As a general rule, the awards are issued to product lines rather than individual models. Our Gold Awards were presented in the categories of Nylon-string Guitars, 12-string Guitars, Acoustic-electric Guitars, [...]
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From the beginning ...
"Look at that."
Seated in his neat, spacious office in Taylor Guitars' factory complex in El Cajon, California, company co-founder and CEO Kurt Listug cannot stifle a laugh as he studies a faded snapshot. The photograph, mined from the depths of an old cardboard box filled with dusty memorabilia, depicts the original Taylor shop on its very first day of existence -- October 15, 1974.
On the left, pony-tailed, 22-year-old employee Tim Luranc is examining something, while then-part-owner Steve Schemmer shovels water from the floor into a bucket. A companion photo shows the adjoining room on the same day. Crude, garish, overhead lights illuminate a funky old refrigerator amid indistinguishable clutter; a "humidity-controlled" booth with plastic-film walls; and a rough concrete floor pocked with puddles of standing water and clumps of soggy sawdust. "Primitive" and "wet" aptly describe both scenes.
"That place was so bad," Listug recalls, shaking his head. "The roof leaked like crazy, and whenever it rained, the place flooded. It rained hard the night before we opened, so we spent the entire morning of our first day in business trying to get as much water out of there as we could."
Co-founder and company president Bob Taylor surveys the photos and fills in the gaps.
"See those clumps of wet sawdust? When it flooded, we'd take all the sawdust that we'd already swept up, and sprinkle it around the floor to soak up the water. It made the place even more of a pig sty," he says, laughing. "But it was fun. What did we know? We were just kids. Somehow, we'd skirted having to get real jobs. We didn't have a boss, we were making guitars. What could be better?"
Despite the semi-aquatic conditions and inauspicious circumstances of Taylor's first few days of life, Listug's voice betrays a genuine wistfulness as he recalls the "hungry years" that made it possible for the company to be celebrating its 25th Anniversary in 1999. Listug enjoys reminiscing about the long, painstaking process of co-shepherding Taylor Guitars from its humble, naive beginnings to its current status as one of the world's most successful and highly regarded acoustic guitar manufacturers.
In one respect, there is no escaping the company's history, thanks to numerous human and material reminders of the company's scuffling days that can be found throughout Taylor's modern, high-tech facility. Primary among these, of course, are Taylor and Listug, who have made musical-instrument history by becoming the first American luthiers in this century to take an acoustic guitar company from one-off shop to production-level manufacturer without relinquishing ownership or creative control. Other first-decade Taylorites who are either still on the job, or who have left and come back, include Luranc (profiled in the Summer 1994 issue of our quarterly newsletter, Wood&Steel), Steve Baldwin (1983--), and Bob Zink (1984--profiled in the Fall '98 issue).
Among significant relics are a few early-vintage Taylor guitars that have been re-acquired over the years, and which repose in a safe place known only to Bob Taylor. Several tidy binders and scrapbooks on file in the current building's conference room contain articles and advertisements that delineate Taylor's progress from baby steps to leaps. Still, it's the cardboard box that provides Taylor and Listug their best opportunity to relish the sometimes poignant, often hilarious chronicles of the firm's first two decades. Looking at photographs of the duo as long-haired, bearded teenagers, Listug effortlessly spins anecdotes, punctuating his commentary with frequent, almost reflexive chuckling.
